It was never my intention to launch a company while eight months pregnant with my second child, but life doesn't always happen how you plan it.  I spent most of 2012 in hibernation, developing an idea that began to harbor in me when I was pregnant with my older daughter back in 2011. 

I have always loved textiles. It dates back to spending summers helping out, and truly growing up in my parents window covering manufacturing company.  After receiving degrees in both apparel manufacturing and business, I shuffled between New York and Los Angeles, where I ultimately settled on a career path in the apparel industry.

Coveted Things Swaddle Scarves™ were born after noticing a void in the baby blanket market.  I found it surprising that there were no contemporary blankets that parents could love as much as their babies, and knew that with my background I could change this.  I wanted to create a unique product for creative parents, that like my husband and I crave a more modern look for their nurseries.  Just because you become a parent, does not mean you have to sacrifice good design.

Coveted Things is a luxury brand that focuses on modernization, quality, and longevity.  Our multi-purpose Swaddle Scarves™ will instantly update any nursery giving it an original style and ambiance.  They make great baby shower gifts, and can even be used by the parents (and non- parents) as scarves, tapestries, and travel blankets.  You will surely be 'borrowing' them from your baby on many occasions.   Each Swaddle Scarf™ is made with high quality super soft GOTS certified organic cotton and printed with non toxic inks.  Our Swaddle Scarves™  will only get softer and more lovable over time.  I aimed to create a product that you will covet, one you will hold onto as a keepsake for when your child is older.

Since our launch, we have expanded the line to include organic crib sheets, 4-layer happy cloud blankets, handmade quilts, baby clothing, and a birth candle.  

I hope that you love Coveted Things products as much as I love creating them.  This journey has been a true labor of love.

Thank you!

Meridith Layne