About Us



It was never my intention to launch a company while eight months pregnant with my second child, but life doesn't always happen how you plan it.  For the past year (2012), I have been in hibernation developing an idea that began to harbor in me when I was pregnant with my older daughter back in 2011.

I have always loved textiles. It dates back to spending summers helping out, and truly growing up in my parents window covering manufacturing company.  After receiving degrees in apparel manufacturing and business, I shuffled between New York and Los Angeles, where I ultimately settled on a career path in the apparel manufacturing industry.

Coveted Things Swaddle Scarves™ were born after noticing a void in the baby blanket market.  I found it surprising that there were no contemporary blankets that parents could love as much as their babies, and knew that with my background I could change this.  I wanted to create a unique product for creative parents, that like my husband and I crave a more modern look for their nurseries.  Just because you become a parent, does not mean you have to sacrifice good design.

Coveted Things is a luxury brand that focuses on modernization, quality, and longevity.  Our multi-purpose Swaddle Scarves™ will instantly update any nursery giving it an original style and ambiance.  They make great baby shower gifts, and can even be used by the parents (and non- parents) as scarves, tapestries, and travel blankets.  You will surely be 'borrowing' them from your baby on many occasions.   Each Swaddle Scarf™ is made with high quality super soft GOTS certified organic cotton and printed with non toxic inks.  Our Swaddle Scarves™  will only get softer and more lovable over time.  I aimed to create a product that you will covet, one you will hold onto as a keepsake for when your child is older.

The sayings come from a book of notes and quotes that I kept when my older daughter was born.  I would jot down little things that ran through my head such as, the infamous 'Shit just got real.'  Lets face it, if you have ever had or taken care of a newborn, you at some point have thought the same thing.

I hope that you love Coveted Things Swaddle Scarves™ as much as I love creating them.  This has been a true labor of love.

Thank you!

Meridith Layne