The idea behind Coveted Things was conceived after noticing a gap in the baby market. When my oldest daughter was born in 2011, contemporary baby products were non-existant. Drawing from my background in both design and manufacturing, I set out to fill this void by creating a unique product for creative parents who, like my husband and I, wanted a more modern aesthetic for their nursery. 

I officially launched Coveted Things in 2013, while 8 months pregnant with my second daughter.  I started with swaddles, and since our launch have expanded the line to include organic crib sheets, 4-layer happy cloud blankets, handmade quilts, baby clothing, and a birth candle.  In 2020, we created an online marketplace to help other small businesses who were hurt financially during the pandemic. Since then, our marketplace has become a beloved feature on our site, a place to find fun and unique gifts for everyone.

I hope that you love Coveted Things products as much as I love creating them. 

This journey has been a true labor of love.

Thank you!

Meridith Layne